The flyer gets binned. The email lands in promotions. The deal site takes up to half the margin, and the customer it sends you was loyal to the discount, not to you.
Most first-time customers don't leave because something went wrong. They simply forget. Following up with every guest is another job no one has time for, so most first-timers never become regulars.
The fix is not a bigger discount. It's a reason to come back, then another, then another.
The napkin principle
It's the old bar-rescue playbook. Hand a guest a reason to return, then another, then another. Get them back three times, and they're yours.
The first visit is luck. The third is loyalty. Everything in between is follow-up, and follow-up is exactly what busy venues never get round to.
Put the napkin in their wallet
Win Back puts that napkin in your customer's Apple Wallet or Google Wallet and moves it forward automatically. One pass carries three offers, one after the other.
- Offer one is assigned the moment they save the pass. A free cocktail, a dessert, 20% off. Your call.
- Offer two unlocks when the first is redeemed or expires. Same pass, new artwork, new reason.
- Offer three is the visit that turns a guest into a regular.
Each offer runs for one calendar month. If an offer sits unused, gentle reminders go out at day 7 and day 14.
The pass updates itself
There is no new card to hand out and no app to download. The moment offer one is redeemed, the same pass swaps to new artwork and a new offer, and a notification lets your guest know it's waiting.
Scan to join, scan to redeem
That's the whole training.
- Join: guests scan the table tent, save the pass to their wallet, and offer one is already waiting.
- Redeem: guests scan the redeem tent themselves, or staff find them at the Front Desk. Redemption unlocks the next offer.
A message on the lock screen
Quiet Friday? Write a message in the dashboard, hit send, and it lands on the lock screen of everyone carrying your pass. No app to download. No inbox to fight.
Type it on Friday. Full tables on Saturday.
A reason to return every month of the year
Birthday and special-date offers temporarily take over the pass, then hand back to the customer's current offer. Birthdays, Valentine's, anniversaries, Christmas, New Year's Eve and game nights all become a reason to visit, and your calendar becomes a campaign plan.
Why not just use a deal site?
A deal site owns the campaign, the customer and a large slice of the margin. With Win Back it's your campaign, your customers and your margin, with not a cent in commission.
Who this is for
Win Back is built for cafés, restaurants, bars, salons and local retail: any business where a first visit should turn into a habit.
If you want to see a pass change offers on your own phone, book a 15-minute demo with our CEO. No slides.